How To Effectively Use Facebook Groups To Grow Blog Traffic
Facebook groups really can be an amazing way to increase blog traffic. The problem sometimes is that you can becoime spread too thin by trying to focus on too many platforms at once. It could be that you’re tryingto grow your Instagram and your Facebook group and your Twitter. Sometimes it’s pinning everything all at once and negatively affecting your Pinterest pinning health. (Sounds weird but believe me – it matters!) The amount that you pin and what you pin can greatly impact your reach.
What we’ll talk about in this blog post is Facebook Engagement Groups and how to maximize growing your blog traffic from them in six steps.
1. Decide Which Platforms You Want To Use To Grow
It might seem silly – but you need to decide what you want to be using before you start trying to grow. Trying to use all social platforms at once, especially in the beginning is a mistake and it’ll leave you exhausted. Exhausted and with no growth. The whole point of your joining a Facebook group was to grow your blog traffic. You’re not joining them for fun!
By focusing on one style of content – you can really grow your blog traffic and maximize your reach.
Consider also: you don’t own these platforms – so in reality you don’t control how to often their teams change the algorithms etc. Unless you have a team dedicated to your social media – you cannot keep up with the changes on every platform.
2. Only Participate In The Threads That Will Help You
If you’re used to doing engagement threads – this probably sounds like a no-brainer- why do threads that don’t help me?If you’re new to Facebook groups – ‘Engagement threads’ are the bread and butter of blogging engagement groups. There are Pinterest sharing threads, Instagram engagement threads, Twitter retweet threads, Facebook page threads.. and the list goes on.
The thing is- We’ve monitored our engagement when we post in threads. We know which threads help us and which don’t. Some threads are of 100 participants. Some are of 20 participants. You really have to watch what threads are helping you. Maybe your reciprocation from other thread participants gets lost in a sea of 100 threads? Maybe those 20 participants from a different thread have a larger reach so your reciprocated engagement goes much further?
It’s all going to be about monitoring what you’re doing. Again -we know that might sound unhelpful but it really can make a major difference in you not becoming burnt out! (Trust us – you’ll have those days!)
3. Not All Threads Are Worth The Effort
There are SO many Facebook groups out there, we highly suggest picking only around 2-3 to start. In the last few years, social media has exploded so much that there are groups for everything.
If you’re in the travel niche like we are with a majority of our posts – you need to join groups that are relevant to your niche. There are travel blogging Facebook groups for ‘mature ladies’ – but that doesn’t really mean that they’re right for either of us to join. This doesn’t mean the group won’t be beneficial – just maybe not the right group for you.
Maybe your community needs to be ‘Moms Who Work’, ‘Social Media Experts’, or anything that relates to your niche, and you can create a community from. To grow your blog traffic from Facebook groups – hone in on the audience and community you’re trying to create.
4. Create A Spreadsheet and Keep Track
The last thing you want to do is not reciprocate or follow the rules of the threads. You’ll know what I mean when you start using them if you haven’t already? The way you get engagement is by helping others and they in return help you. That could be sharing Pinterest Pins, Retweeting you, liking your Instagram posts.
If you don’t make a spreadsheet – you’ll end up not finishing a thread and getting kicked out of the group. Basically, all of your time spent in the group isn’t worth it if you’ve been kicked out.
Tip For Keeping Track: Join groups from either your personal page or from your blog’s Facebook page and don’t switch!
5. Master The Groups That You Can First
Before signing up for too many groups, try to master the ones that you can! There are so many rules an some of the groups have completely different functions. Some are merely to drive traffic to your blog and content. There are also groups dedicated to social shares for your content.
You need to decide not only what kind of engagement you need – but also what kind of engagement you’re willing to put in. If you don’t reciprocate properly – you’re not building an honest community with other bloggers.
Trust us when we say – you NEED that!
6. Take A Break From The Groups To Focus On WRiting If necessary
Shareing the same content over and over is not really going to help you. You need to make sure you’re sharing fresh content so that everyones followers on different social channels aren’t annoyed by repeat graphics etc.
This doesn’t mean you can’t share the same content in a fresh and exciting way to grab attention. You absolutely do need to be sure that you’re grabbing the attention of your target audience – but at some point, you won’t have to keep cranking out new content. Sometimes you’ll just need to update content – and then share the updated content with the world.
Is Pinterest something you’re Missing Out On?
I know bloggers who swear by Pinterest as their main traffic source.. and to be honest I didn’t know how they were doing it until recently. It’s not just designing pins, and pining to group boards anymore. (Even though those can help). Coming soon we’ll dive into our Pinterest strategies that reflect the major algorithm changes to the platform in 2020.